Largest investments in Serbia since 2002

Telenor’s acquisition of Mobi63 is the biggest investment in Serbia so far worth 1,5 billion euros.

Source: B92, SIEPA
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This latest investment has pushed the top place holder Phillip Morris into second place. The American company purchased the Niš Tobacco industry (DIN) for 611 million euros.

Leading investors list includes the Italian Banca Intesa and Belgian InBev. Mercator is placed within the top five, with the most significant Greenfield investment, as well as the Russian Lukoil.

This year, the government expects foreign investments to reach three billion euros. Soon the result of the Vojvođanska bank tender will be revealed. The price is expected to reach between 400 and 500 million euros.

Privatization process in underway for the pharmaceutical concern Hemofarm, the value of which could reach 485 million euros if the German generic drug manufacturer Stada manages to acquire 100 % of stock.

Company Country of origin Sector Type of investment Value in m. euros
Telenor Norway Telecom Privatisation 1513
Phillip Morris U.S.A. Tobacco Privatisation 611
Banca Intesa Italy Banking Takeover 462
InBev Belgium Beer Takeover 430
Mercator Slovenia Retail Greenfield 240
Holcim Switzerland Construction Privatization 185
Alfa Bank Greece Banking Privatization 152
U.S. Steel U.S.A. Steel Acquisition 150
Metro Cash & Carry Germany Wholesale Greenfield 150
OMV Austria Energy Greenfield 150
Coca-Cola U.S.A. Beverages Takeover 142
OTP Hungary Banking Privatization 132
Lafarge France Construction Privatization 126
San Paolo Italy Banking Privatization 122
Cimos Slovenia Steel Privatization 100
Africa Israel Corp./Tidhar Group Israel Real estate Greenfield 100
JTI Japan Tobacco Privatisation 100


Note: Data provided should be taken with reserve due to a lack of a unique methodology in tracking direct foreign investments.

When it comes to the privatization, the total sum includes the price for the 70 per cent share of companies, planned investments and social program.

In takeover cases, the data is obtained by adding the paid amount of money for a particular share of capital and the volume of future investments as communicated by companies in question.

Greenfield investment values are represented as the sum of realized and planned investments.

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